Logos for Startup Companies

 The Pros and Cons of Logos for Startup Companies

The logos used by startups are the best marketing tools in their hands. They can use the logo to market their products and services in the market. In order for businesses to create effective logos, they must first consider a few things. They should consider the type of their business, target customers, target industry, marketing strategy and the competition. When they have considered these things, then they can proceed with the design process.

Design companies may want to work on the basic designs first. The clients may want to see the logo before spending on the other details. The company logo is usually the most important part of the business. Businesses should make it very clear what they want to promote with their logo design. The clients and potential customers need to see it first before deciding on any other aspects.


There are two kinds of logo design: simple and iconic. A simple company logo is just an outline of the company logo. It does not have any color or symbol. It is usually plain, unlike the iconic ones which come with color and symbol.


A very famous method in creating logos is to edit them using Adobe Photoshop. 

There are a lot of software programs that allow the users to edit the logo design directly from the software. There are a number of websites that offer a wide variety of logo packages, including the popular Adobe Illustrator program. The advantage of this is that you can preview your logo before spending a huge amount of money for it. You can even save your logo as a PSD in different formats and use it for other purposes.


The downside of this method is that the logo may not be representative of the company. Many small businesses mistakenly use PSDs with stock photos and stock images. This is bad practice because the logo must have a special purpose and it should be unique to the business. You cannot use stock photos for any other purpose. The fonts used for small businesses also have to be specifically designed for the small print, especially on the envelopes and small business cards.


There are still a lot of ways to create logos for startups. There are a lot of websites that offer you free logo templates. You can also purchase logo packages. All these methods are helpful for small businesses that are planning to have their own logo for startup.


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